Client engagements

Hurwitz Group
ITP WebLogic
IDG Network World
Keithley Instruments
Sage Research

MIT Enterprise Forum
WPI Venture Forum

QuiVivity helps companies target the right market with the right value proposition and messages. We guide you through the process of understanding why customers buy your product or type of product and develop the plan to reach them.


Helping a Global company with its distribution channels strategy and, then, onboarding the partners

Helping an Israeli and a German company get established in the US and hiring in MA

Working with a partner on developing the positioning and training for their MSPs

Organizing and running focus groups for a media company and a storage technology company

"Barbara was able to quickly grasp the current status of the e-commerce market and assess our position in it. In addition, her ability to understand and assemble the right resources was invaluable in us moving ahead in the right direction and at the necessary pace."

Anker Berg-Sonne, CTO and Founder,

"Barbara has a clear sense and solid experience of early stage business planning. Outside critique and evaluation of business plans can help calibrate young companies as they move forward in the right direction."

Robert Dennison, COO, WinWin Technologies, Inc.

Robotics, Automation, Process Control
IT, software, big data, XaaS, EdTech
medical imaging, teleradiology, PACS, telemedicine, eHR, eMR, companie

Keithley Instruments

"When Keithley reorganized its data acquisition business, we realized that the Partners Program needed to be revised to align with our newer strategies. Our Partners spoke so highly of Barbara, that it was only natural to bring her in as a consultant to define an updated strategy and program."

Gabe Rosica, Senior Vice President, Keithley Instruments


"Barbara was able to quickly get the right positioning of Irody within the healthcare software market and assist us in engaging potential customers. In addition, her writing capabilities were invaluable in preparing detailed company materials."

Dr. Eyal Bartfeld, President and CEO, Irody