Operations | Project Management | Strategic Planning | Market Assessment |
Process Re-Engineering | Business Plans | Business Development | Business Models | Client Relationships | Change Management | Market Research | C-Level Relations | Business Analysis | Strategy | Product Marketing | Voice of the Customer | Channel Development | Global Marketing Plans
MIT Enterprise Forum of Cambridge
Clean Tech Open
WPI Tech Advisors Network
NU NSF iCorp
Barbara Finer, our CEO, has successfully launched dozens of companies and products to market, energizing and aligning teams.
With an extensive background in business-to-business, technology-based companies, Barbara grows revenue and market share by leading the Strategic Planning, Product Marketing, and Go-to-Market efforts,
helping companies to connect the dots and accelerate market success.
In addition to founding QuiVivity, Barbara has held senior-level positions at 3Com, MathSoft, WebPresence and Synoptics. She helped found several companies including TechSandBox, Teleradx and CxO Management Group. And she brings companies into the US market, such as Synoptics and TeleRadx.
Ms. Finer has been active on several not-for-profit and for-profit Boards including the MIT Enterprise Forum of Cambridge, WPI Venture Forum, StudentBusinesses.com (bought by Kauffman Foundation) and SpiderSplat.
Barbara has a technical background and degree (BS, Northeastern University) and an advanced degree in management of innovation and technology (MSA,
Barbara can be found teaching Marketing and Entrepreneurship at local colleges and universities.
We help innovative companies grow. Period.
This work includes sitting down with the leadership team to understand the business challenges and how to increase success with the resoures at hand.
Sometimes, it just takes a fresh perspective.
Full- or Part-time COO and CMO.
Business Strategy and Market Penetration Strategy assessment
Refine business model and product-market fit.
Develop go-to-market strategy, value proposition and sales funnel.
Develop Go-to-Market Channels.
Engagements might include:
+ conducting market assessments, market validation and product-fit to market for use in business plans and the product planning process
+ leading research efforts that include market validation, surveys, customer satisfaction studies, user group and focus group facilitation
+ developing appealing messaging based on sector analysis, customer input, and market assessment including strong VOC (voice of the customer) work
+ creating the marketing programs to attract interest
+ finding and improving operational ineffciencies
+ developing the go-to-market plan including channel strategy
Full-stack, 360 degree marketing, channel and business development!