We help innovative companies grow. Period.
This work includes sitting down with the leadership team to understand the business challenges that are getting in the way of growth, as well figuring out how to increase the rate of success enjoyed so far. Sometimes, it just takes a fresh perspective.
Interim COO and CMO with customer orientation. Business Strategy and Market Strategy assessment and assistance. Supports and mentors leadership teams. Tightens operations. Helps assess business models and product-market fit. Develops go-to-market strategies and value proposition.
Once we understand your unique situation, we can best strategize a plan.
These might include:
+ conducting market assessments, market validation and product-fit to market for use in business plans and the product planning process
+ leading research efforts that include surveys, customer satisfaction studies, user group and focus group facilitation
+ developing appealing messaging based on sector analysis, customer input, and market assessment
+ finding operational ineffciencies
Operations | Project Management | Strategic Planning | Market Assessment |
Process Re-Engineering | Business Plans | Business Development | Business Models | Client Relationships | Change Management | | C-Level Relations | Business Analysis | Strategy | Product Marketing | Voice of the Customer | Channel Development |
Barbara Finer, QuiVivity's Founder, has successfully launched dozens of companies and products to market, energizing and aligning teams.
With an extensive background helping business-to-business companies, Barbara grows revenue and market share by leading the Strategic Planning, Product Marketing, and Go-to-Market efforts, coaching team leaders and executives to connect the dots and accelerate success.
In addition to founding QuiVivity (formerly HTMP) in 1997, Barbara held senior marketing positions at 3Com, MathSoft, NetGenesis, WebPresence and Synoptics. She helped found several companies including TechSandBox, Radial Technologies and CxO Management Group.
Ms. Finer has been active on several not-for-profit and for-profit Boards including the MIT Enterprise Forum of Cambridge, WPI Venture Forum, StudentBusinesses.com (bought by Kauffman Foundation) and SpiderSplat.
Barbara has a technical background and degree (BS, Northeastern University) and an advanced degree in management of innovation and technology (MSA, Boston University).
MIT Enterprise Forum of Cambridge
National Association of Business Incubators
MetroWest Chamber of Commerce